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Interviewed with Philippe Guettat, Managing Director of Pernon Ricard China
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Video description
Interviewed with Philippe Guettat, Managing Director of Pernon Ricard China
2009-09-19
Pernod Ricard is the world’s 2nd largest wines and spirits producer, after its establishment in 1957. What sort of brand strategies will the renowned company play in the fierce competition in the Chinese market? We talked with Philippe Guettat, Managing Director of Pernon Ricard China to find out.
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